CRM Transition Manager

Expected deliverables

- Omnichannel marketing automation campaigns (trigger / lifecycle...) on the 2 email & push channels: scoping and production of new communications, performance monitoring, ongoing optimization via a test & learn approach
- Newsletters (around thirty) and push (notify / in app) events and recurring campaigns for the whole group, and their ongoing optimization.
- Optimization of customer paths, in particular newsletters lead acquisition (on proprietary and paid media), in collaboration with Product teams in particular
- Deployment of recommendation and personalization uses cases, by defining the strategy for retrieving new data and using existing tools (recommendation engine, etc.).
- Deployment and optimization of CRM activity management dashboards, and upgrading of database quality and compliance, particularly with regard to the RGPD (French Data Protection Act).
- Progressive implementation of a consolidated cross-offer and cross-channel user vision, with a view to optimizing relational pressure in particular.
- CRM budget management
- Management of calls for tender for tools and service providers, in particular European calls for tender
- Define the strategy for testing new tools & innovative solutions via POCs, and for deploying new communications channels
- Communicate and raise awareness of CRM and user loyalty issues with other Group teams.
- Analyze CRM activity performance
- Set up processes and governance to ensure smooth operation with other Group teams and departments, and the efficiency of the department.
- Operational management of around twenty people (including service providers)
- Competitive intelligence and CRM benchmarking of competitors or other e-business sectors and innovative tools

Expertise required to carry out the service

- Expertise in digital CRM and customer marketing
- Experience in audiovisual media or entertainment
- Customer/user culture and expertise in relationship marketing and marketing automation
- Expertise in digital marketing tools and associated technical architectures
- Expertise in key CRM KPIs
- Expertise in product prioritization tools (RICE, HEART, etc.)
- Expertise in communication and stakeholder alignment tools
- Expertise in business challenges and technical issues
- Expertise in figures
- Expertise in data issues
- Experience with collaborative tools Jira / Confluence, Figma, Slack, Trello, Teams
- Rigorous, responsive and proactive
- Excellent interpersonal skills
- Good cross-functional file management skills