Job description
The Offering Growth Department within the Group's Digital Division is responsible for carrying out cross-functional projects in conjunction with the Data, Technical and Product Divisions, and in the service of content and service publishers.
In this context, the Offers Growth Department would like to be supported by an Adobe Campaign developer and html / CSS emailing integrator, in order to reinforce the team in developing and integrating automated and personalized newsletter templates into the Adobe Campaign Classic v7 marketing automation tool, in collaboration with all CRM team members and the group's Data and Technical teams.
Deliverables:
Integration and delivery of automated emails with a high level of personalization and content capture via API
Declination of existing HTML/CSS email campaigns
- Based on Dartagnan templates supplied by the CRM team, the emailing integrator will integrate these templates into Adobe Campaign Classic v7 and code the dynamic fields (called up via API) and personalized fields.
- Recipe data in Adobe Campaign for campaign targeting and personalization
- Testing of personalization and dynamic content
- Check email quality in Adobe Campaign Classic v7
- Tested the compatibility and correct display of html emails on the main messaging systems (Outlook, Yahoo, Gmail, Hotmail, etc.) and the main devices.
- Consideration of accessibility and dark mode.
- Writing of processes
- Training of CRM team in new processes, workflows, etc.
Expertise required for the project:
- Mastery of HTML and CSS (HTML5 and CSS2) and Responsive Design.
- Expertise in html / CSS integration services for responsive design emailings.
- Expertise in Adobe Campaign Classic v7 and its APIs
- Expertise in Javascript
- Expertise in dark mode and accessibility
- Knowledge of : Litmus, Email On Acid, and email builder (dartagnan)
- Experience using a recommendation engine would be a real plus
- Knowledge of data handling and compliance with RGPD and security constraints
- Appetence for Data
Stack
Adobe Campaign v7 , HTML/CSS , Javascript , Litmus , Email On Acid , email builder (dartagnan)
You are interested in the offer👇